Communication

Major Code: 49

Bachelor of Arts

Major: Core plus Option A or B

36 – 40 Semester Hours

Core Courses

7 – 9 Semester Hours

• COMM 1013 Survey of Communication
• COMM 3113 Communication Theory
• COMM 4950 Research in Communication (1 to 3 semester hours)

Option A: Media Studies

30 – 33 Semester Hours

Requires Media Studies Core and an Emphasis Area:

Media Studies Core

15 Semester Hours

• COMM 1153 Desktop Presentations
• COMM 2113 Writing for Mass Communication I
• COMM 2253 Survey of Mass Media
• COMM 2573 Radio Production
• COMM 4853 Media Law and Ethics

Advertising/Public Relations Emphasis

18 Semester Hours

• COMM 2583 Principles of Public Relations
• COMM 3773 Advertising Copywriting and Design
• COMM 3583 Public Relations Case Studies
• COMM 3893 Communication Campaigns
• COMM 4893 Advertising Sales
• COMM 4940 Communication Internship

Journalism Emphasis

15 Semester Hours

• COMM 2223 Writing for Mass Communication II
• COMM 3223 Editing in Print Media
• COMM 3283 Photojournalism

A minimum of two semesters as a staff member on the newspaper and/or yearbook.

Six elective hours at the print advisor’s recommendation.

Broadcasting Emphasis

15 Semester Hours

• COMM 3573 Video Production
• COMM 3663 Broadcast and Cable Programming
• COMM 4753 Electronic Media Management

A minimum of two semesters as either a paid staff member or a volunteer at the campus radio station.

Six elective hours at the broadcast advisor’s recommendation.

Option B: Organizational and Strategic Communication

31 semester hours

Organizational and Strategic Communication Core

12 hours

• COMM 1233 Interpersonal Communication
• COMM 3883 Organizational Communication
• COMM 3453 Political Communication
• COMM 3543 Argument and Advocacy

Organizational Communication

9 Semester Hours Required

• COMM 1553 Listening
• COMM 3123 Nonverbal Communication
• COMM 3273 Health Communication
• COMM 3233 Group Discussion
• COMM 3513 Family Communication
• COMM 4433 Intercultural Communication

Strategic Communication

9 Semester Hours Required

• COMM 2563 Communication and Leadership
• COMM 3313 Great Speeches of the 20th Century
• COMM 3463 Theories of Persuasion
• COMM 4443 Communication Criticism
• COMM 4463 Freedom of Speech

Capstone Experience

1 Semester Hour Required

• COMM 4690 Senior Capstone

Note: This major requires that each student complete a career portfolio in order to graduate, and that the portfolio be completed and on file in the department prior to receiving a graduation check.

Note: Specified General Education requirement for Communication major: COMM 2113 Business and Professional Speaking

Note: The major program is just one component of a baccalaureate degree.