John Massey School of Business

Management, Marketing and General Business

Department of Management, Marketing and General Business

Information About the Programs

BBA Management Face to Face, Online BBA Management

The Management degree program provides instruction in management principles and concepts, while enabling students to take advanced courses that build a broad background and contribute to career goals. Courses emphasize the continual development of communication and planning skills, problem solving, entrepreneurship decision making, and the ability to adapt to a changing environment. Program offered both face-to-face and completely online.

BBA Marketing Face to Face, Online BBA Marketing

The Marketing degree program provides instruction in marketing principles and concepts while enabling students to take advanced courses that build broad backgrounds and contribute to career goals. Courses emphasize the development of marketing strategies and marketing research. Program offered both face-to-face and completely online.

BBA General Business Face to Face , Online BBA General Business

The General Business degree program is designed to prepare students for employment in a wide range of administrative positions private business, government, or not-for-profit businesses. It is an interdepartmental major intended for students who wish to remain generalists rather than specialists in the business field. The curriculum promotes a general understanding of the business environment while providing a strong foundation in the common body of business knowledge. It includes required upper-division course work in accounting, finance, management and marketing, beyond the business core. The degree is administered by the Department of Management, Marketing, and Business Information Management.