Department of University Marketing

Social Media

Southeastern is committed to making the best use of all available technology and innovation. This includes using all reasonable and cost-effective means to improve communication and interaction with the individuals and communities we serve.

Social media is a general term used to reference sites and activity on sites such as Facebook, Twitter, YouTube or any other virtual hub where users interact. Other popular social media sites include, but are not limited to, Instagram, Tumblr, Snapchat, LinkedIn, Wikipedia, Flickr, WordPress and FourSquare.

The Southeastern philosophy is to “empower students with the skills and knowledge to thrive in their personal lives and chosen fields of endeavor.” Students and employees are encouraged to embrace social media sites as easy-access venues for streamlining and enriching engagement and communication.

To avoid major mistakes which could result in reputational, legal, and ethical issues, and misuse/abuse of well functioning social media relationships, potential risks must be managed through a common-sense approach and framework as well as proactively monitoring the development of such applications.

These guidelines must be read and adhered to in conjunction with all other information provided by Southeastern on the use of social media.