Southeastern News

Two business professors receive ‘Outstanding Educator Awards’

DURANT, Okla. – Two professors in the John Massey School of Business at Southeastern Oklahoma State University were recognized with “Outstanding Educator’’ awards recently.

Dr. Kitty Campbell

Dr. Kitty Campbell

Dr. Kitty Campbell received the McGraw-Hill “Outstanding Educator” Award from the Association for Small Business and Entrepreneurship at the 45th annual meeting of the Federation of Business Disciplines in Albuquerque, New Mexico.

At the same meeting, Dr. Lawrence Silver received the McGraw-Hill “Outstanding Educator” Award from the Southwest Case Research Association.

Campbell holds the title of Massey Professor and Chair of the Department of Management & Marketing at Southeastern. She has taught a wide range of courses in

Management, including Small Business Management and Entrepreneurship.

Campbell served two terms as President of the Association for Small Business & Entrepreneurship in 2005 and 2009 and was named a Fellow of the Association in 2010. In 2011, she was named “Professor of the Year” at Southeastern for outstanding teaching, service, and scholarship.

She earned her Bachelor of Science in Animal Science from Texas A & M University, a Master of Administrative Studies from Southeastern Oklahoma State University, and a Doctor of Education in Higher Education from Texas A & M University-Commerce.

 

Dr. Lawrence Silver

Dr. Lawrence Silver

Silver is Professor of Marketing and is the John Massey Endowed Chair in Marketing at Southeastern.

He is a past President of the Southwest Case Research Association and co-author of two business textbooks. In 2012, Silver received the Accreditation Council for Business Schools and Programs Teaching Excellence Award for the Southwestern Council (Region 6).

Silver earned his Bachelor of Arts from Tulane University, a Master of Arts in Industrial/Organizational Psychology from Louisiana Tech, a Master of Business Administration from Louisiana Tech, and his Doctor of Business Administration from Louisiana Tech.

Four School of Business Faculty receive McGraw-Hill Distinguished Research Award

DURANT, Okla. – Four faculty members in the John Massey School of Business at Southeastern Oklahoma State University — Dr. Robert Stevens, Dr. Lawrence Silver, Dr. Martin Bressler, and Dr. Courtney Kernek – were honored recently.

The professors received the McGraw-Hill Distinguished Research Award at the Federation of Business Disciplines 45th annual conference in Albuquerque, New Mexico. The award is sponsored each year by McGraw-Hill Higher Education. McGraw-Hill Education is an American learning science company educational publisher that provides customized educational content, software, and services for pre-K through postgraduate education. The company also provides reference and trade publications for the medical, business, and engineering professions.

The Federation of Business Disciplines serves as the parent organization to 10 academic organizations in various business disciplines, including the Association of Collegiate Marketing Educators, the American Accounting Association, the Association for Business Communication, the Association for Business Information Systems, the Decision Sciences Institute, the Southwest Academy of Management, the Southwest Case Research Association, the Southwestern Finance Association, the Southwestern Society of Economists and the Association for Small Business & Entrepreneurship.

The John Massey School of Business faculty members received the award from the Southwest Case Research Association for the outstanding teaching case.

Stevens is Professor of Management and the John Massey Endowed Chair in Business Administration, Silver is Professor of Marketing and the John Massey Endowed Chair in Marketing, Bressler is Professor of Marketing & Management and the John Massey Endowed Chair in Entrepreneurship, and Kernek is Associate Professor of Marketing.

Dr. Courtney Kernek

Dr. Courtney Kernek

Dr. Lawrence Silver

Dr. Lawrence Silver

Dr. Martin Bressler

Dr. Martin Bressler

Dr. Robert Stevens

Dr. Robert Stevens

Three business professors receive research award

Dr. Martin Bressler

Dr. Martin Bressler

DURANT, Okla. – Three professors in the John Massey School of Business at Southeastern Oklahoma State University were recently presented the McGraw Hill Distinguished Research award at the 44th annual meeting of the Southwest Case Research Association in Oklahoma City.

Dr. Robert Stevens, Dr. Lawrence Silver, and Dr. Martin Bressler were recognized for their teaching case titled, Surefooting Foundations.

Stevens is the John Massey Endowed Chair in Business Administration, Silver is the John Massey Endowed Chair in Marketing, and Bressler is the John Massey Endowed Chair in Entrepreneurship.

Dr. Lawrence Silver

Dr. Lawrence Silver

The Southwest Case Research Association is an academic organization of faculty members from throughout the southwest who teach in accounting, finance, management, marketing, and other business specializations. It is affiliated with the North American Case Research Association

Robert Stevens

Dr. Robert Stevens

The Southwest Case Research Association is also a member of the Federation of Business Disciplines and is a non-profit organization dedicated to the development of new knowledge and the transmission of existing knowledge utilizing the case method. The case teaching approach is often considered an important technique for teaching business subjects and is modeled after the Harvard Business School.

 

Massey School of Business professors author textbooks

Dr. Lawrence Silver, Dr. Courtney Kernek and Dr. Robert Stevens collaborated on a textbook on marketing research. In addition, Silver and Stevens wrote a book on strategic planning and marketing for healthcare organizations.

Dr. Lawrence Silver, Dr. Courtney Kernek and Dr. Robert Stevens collaborated on a textbook on marketing research. In addition, Silver and Stevens wrote a book on strategic planning and marketing for healthcare organizations.

DURANT, Okla. – Three professors in the John Massey School of Business at Southeastern Oklahoma State University have recently written textbooks in their respective fields.

Dr. Lawrence Silver, Dr. Robert Stevens, and Dr. Courtney Kernek collaborated on Essentials of Marketing Research, just released by Textbook Media Press. The textbook covers all aspects of marketing research, including chapters on ethics in research, and measurement and analysis of qualitative, quantitative, and “big data” or large databases. The book also includes 24 cases, most of which have

Excel/SPSS (Statistical Package for the Social Sciences) data files for student analysis. It also includes a complete instructor’s manual, an electronic test bank, PowerPoint slides, and solutions to the 24 cases.

Silver is John Massey Endowed Chair in Marketing, Stevens is John Massey Endowed Chair in Business, and Kernek is Assistant Professor of Marketing.

In addition, Stevens and Silver were commissioned to write Strategic Planning and Marketing for Healthcare Organizations, by Bridgepoint Education for exclusive use in their Masters in Healthcare Management program.

The book includes 12 chapters and covers the strategic planning process – from developing a vision and mission statement and establishing organizational objectives to developing strategic and operational plans. The book then focuses on the marketing planning process, with an emphasis on assessing market opportunities and targeting market segments, customer acquisition and relationship management, developing marketing programs and tactics, and finally, implementation, evaluation, and control.

Southeastern Business Students rank nationally in Strategy Simulation

Southeastern team members, from left to right, Christopher Roussell, Keeley Underwood, Samantha Snow, Leslie Wesberry Jr., and Matt Unger. Back row, Dr. Lawrence Silver, Dean Lucretia Scoufos, and Dr. Robert Stevens.

Southeastern team members, from left to right, Christopher Roussell, Keeley Underwood, Samantha Snow, Leslie Wesberry Jr., and Matt Unger. Back row, Dr. Lawrence Silver, Dean Lucretia Scoufos, and Dr. Robert Stevens.

DURANT, Okla. – Students in the Business Policy class at the John Massey School of Business at Southeastern Oklahoma State University recently ranked among the best in the nation competing in the Capstone Business Simulation.

Capstone is a detailed and complex business management strategy simulation which was developed to teach college students and management professionals how to apply corporate strategy, finance, competitive analysis, and effective use of tactics to develop a successful and mission-focused company.

For the spring 2013 semester, Southeastern had eight teams participate in the Capstone simulation. The Top Ten are those teams who are in the top ten percentile of 1,642 teams nationwide currently participating in the simulation for all eight rounds. The Southeastern student team of Samantha Snow, Christopher J. Roussell, Keeley Underwood, Matt Unger, and Leslie Wesberry Jr. is among those teams ranked in the Top Ten for eight rounds.

When participating in the Capstone Business Simulation, students are engaged in a dynamic, competitive scenario which challenges the students’ business skills. The challenge of the strategy simulation is to develop a successful turnaround strategy for an under-performing company. Despite $100 million in annual revenues, five products that compete in distinct market segments, student teams are challenged to satisfy customer demand for faster, better, and less expensive products. With only five to eight game decisions each representing one year to develop a successful business, student teams are pressured to develop a winning strategy and effectively implement each and every decision.

Each round of the simulation represents one year in the company’s life. The team makes decisions regarding finance, marketing production, and research and development. At the conclusion of each simulation round, detailed performance reports are provided to each company. In addition, an industry report provides each company team with information such as available inventory and production capacities. This report affords each company team sufficient opportunity for competitive analysis.

The Capstone strategy simulation provides students a unique opportunity to experience managing a business with the benefit of detailed reports that show the student team clear correlations between management decisions and business outcomes. As each team is faced with a wide range of decision-making options, student teams have the opportunity to test new tactics and take business risks in a risk-free business strategy simulation.

Students are not finished, however. At the end of the semester, each student will individually take the CompXM® exam to demonstrate what was learned in the team simulation. The CompXM® exam is used by universities across the country to measure The Association to Advance Collegiate Schools of Business (AACSB) assurance of learning goals and objectives.

The Business Policy course serves as the capstone business course for all business majors. The Capstone simulation and other coursework integrate functional business areas of accounting, management, marketing, and finance for corporate and strategic decision-making. The Business Policy class is team-taught by Dr. Robert Stevens and Dr. Lawrence Silver.