{"id":927,"date":"2025-09-21T12:05:23","date_gmt":"2025-09-21T17:05:23","guid":{"rendered":"https:\/\/www.se.edu\/act\/?page_id=927"},"modified":"2025-09-21T12:18:37","modified_gmt":"2025-09-21T17:18:37","slug":"advertising-public-relations-emphasis","status":"publish","type":"page","link":"https:\/\/www.se.edu\/act\/advertising-public-relations-emphasis\/","title":{"rendered":"Advertising &amp; Public Relations Emphasis"},"content":{"rendered":"\n<p>In the Advertising and Public Relations emphasis, students study strategic communication messaging and campaign implementation to enhance and protect an organization\u2019s brand and reputation. Students learn the keys to building and strengthening relationships and influencing audiences across situations by exploring topics in social media, advertising design, persuasion and influence, public relations campaigns, risk and crisis communication, health communication, and organizational communication. Through project-based learning and case studies, this program will equip students with the confidence and skills needed to be successful in the advertising and public relations industries.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Program Outcomes<\/h4>\n\n\n\n<p>Alumni from Southeastern\u2019s Advertising and Public Relations program have joined businesses and organizations in Dallas, Oklahoma City, and Tulsa. Others have joined top graduate programs in media studies or other communication-related graduate programs, while others have pursued law degrees.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Advertising | Public Relations Emphasis (349) (18 Semester Hours)<\/h2>\n\n\n\n<p><strong>Required Courses<\/strong><br>COMM 2223 Multimedia Journalism<br>COMM 2583 Principles of Public Relations and<br>Advertising<br>COMM 3773 Advertising Copywriting and Design<br>COMM 3893 Communication Campaigns and Case Studies<\/p>\n\n\n\n<p><strong>Social Influence (3 hours, Advisor\u2019s recommendation)<\/strong><br>COMM 3463 Theories of Persuasion<br>COMM 3543 Argument and Advocacy<br>COMM 4333 Risk and Crisis<br>COMM 4443 Communication Criticism<br>COMM 4893 Advertising Sales<\/p>\n\n\n\n<p><strong>Communications Contexts (3 hours, Advisor\u2019s recommendation)<\/strong><br>COMM 3273 Health Communication<br>COMM 3313 Great Speeches of the Twentieth Century<br>COMM 3453 Political Communication<br>COMM 3883 Organizational Communication<br>COMM 4343 Communication Training and Development<br>COMM 4970 Special Studies \u2013 to be determined by instructor<br>COMM 4940 Communication Internship<\/p>\n\n\n\n<p>Add Feature Program to Broadcasting and Journalism <\/p>\n\n\n\n<p>Add to menu <\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the Advertising and Public Relations emphasis, students study strategic communication messaging and campaign implementation to enhance and protect an organization\u2019s brand and reputation. Students learn the keys to building [&hellip;]<\/p>\n","protected":false},"author":38,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-927","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Advertising &amp; Public Relations Emphasis - Visual Art, Communication, Social Sciences, &amp; Native American Leadership<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.se.edu\/act\/advertising-public-relations-emphasis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advertising &amp; Public Relations Emphasis - Visual Art, Communication, Social Sciences, &amp; Native American Leadership\" \/>\n<meta property=\"og:description\" content=\"In the Advertising and Public Relations emphasis, students study strategic communication messaging and campaign implementation to enhance and protect an organization\u2019s brand and reputation. 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