Advertising & Public Relations Emphasis

In the Advertising and Public Relations emphasis, students study strategic communication messaging and campaign implementation to enhance and protect an organization’s brand and reputation. Students learn the keys to building and strengthening relationships and influencing audiences across situations by exploring topics in social media, advertising design, persuasion and influence, public relations campaigns, risk and crisis communication, health communication, and organizational communication. Through project-based learning and case studies, this program will equip students with the confidence and skills needed to be successful in the advertising and public relations industries.

Program Outcomes

Alumni from Southeastern’s Advertising and Public Relations program have joined businesses and organizations in Dallas, Oklahoma City, and Tulsa. Others have joined top graduate programs in media studies or other communication-related graduate programs, while others have pursued law degrees.

Advertising | Public Relations Emphasis (349) (18 Semester Hours)

Required Courses
COMM 2223 Multimedia Journalism
COMM 2583 Principles of Public Relations and
Advertising
COMM 3773 Advertising Copywriting and Design
COMM 3893 Communication Campaigns and Case Studies

Social Influence (3 hours, Advisor’s recommendation)
COMM 3463 Theories of Persuasion
COMM 3543 Argument and Advocacy
COMM 4333 Risk and Crisis
COMM 4443 Communication Criticism
COMM 4893 Advertising Sales

Communications Contexts (3 hours, Advisor’s recommendation)
COMM 3273 Health Communication
COMM 3313 Great Speeches of the Twentieth Century
COMM 3453 Political Communication
COMM 3883 Organizational Communication
COMM 4343 Communication Training and Development
COMM 4970 Special Studies – to be determined by instructor
COMM 4940 Communication Internship

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