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Branding Guide for Student Organizations

southeastern arch

Use of the Logo

Student organizations have more flexibility when using the university logo compared to official departments or programs. While it’s still important to maintain the integrity of the brand, student groups are allowed to use creative variations of the logo to better reflect their identity and purpose.

This added freedom allows student organizations to personalize their materials i.e., t-shirts, posters, and social media graphics—while still showing their connection to the university. The goal is to balance creative expression with respectful use of the university brand. Each T-shirt or Design must have the University Logo or the University name.

  • If being created to support a student event (example: Spring Fest) the design doesn’t require the specific words Southeastern Oklahoma State University. (Marketing recommends using the Interlocking SE.)
  • If being created to represent a student organization/club (example: PLC, True Blue, SGA), can use interlocking SE but requires Southeastern Oklahoma State somewhere on the shirt.
  • Base clothing color should be white, royal blue, yellow gold or gray.
  • Ink colors can vary (see approved color palettes) but should represent the university.
  • The goal of these guidelines is to support the overall brand identity of SE. Projects submitted for approval will be discussed on an individual basis.

Submit your design to University Marketing for review by emailing marketing@se.edu.

Website Events

We would love to add your events to the master calendar on the university website. Please coordinate and gain approval from The Office of Student Life before submitting requests. Once your event is approved, we will add your events.

University Social Media Channels

We are here to help you! Tag us in your posts and we will share as often as we are able. Follow us on Social Media and we will follow you back!
Primary University Accounts: 
Facebook: Southeastern Oklahoma State University
Instagram: SoutheasternOfficial
X: SE1909

Admissions & Recruitment is geared more towards our potential students and posts regularly about our student organizations. We would LOVE to feature your org. Email the Director of Marketing at mhornbeak@se.edu or Marketing@se.edu.

Admissions and Recruitment 
Facebook: Southeastern Oklahoma State University Admissions and Recruitment
Instagram: ExploreSE
X:ExploreSE