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Media Studies (Advertising/Public Relations, Broadcasting, Journalism)

The Media Studies degree program provides students an excellent opportunity to pursue an interest in advertising & public relations, broadcasting, and journalism. The Media Studies core provides students with a comprehensive overview of the theoretical and practical approaches of mass communication.

Core Degree Requirements Open Close

Program: COMMUNICATION
Major: Media Studies
Degree: Bachelor of Arts (B.A.)
Dept: Art. Communication and Theatre
School: Arts and Sciences
Major Code: 049

GENERAL EDUCATION (44 Semester Hours)

Communications (9 Hours)
1.English (ENG 1113 and ENG 1213)
2.Speech Communication (COMM 1233 or 2213)

Social and Behavioral Sciences (12 Hours)
1.Political Science (POSC 1513)
2.American History (HIST 1513 or 1523)
3.Social Science (ECON 2113, GEOG 2723, HIST 3513, or SOC 1113)
4. Mental and Physical Health (KIN 1113 or PSY 1113)

Science and Mathematics (14 Hours)
1.Biological Sciences (BIOL 1114 or 1404)
2.Physical Sciences (CHEM 1004, 1114, 1315; PHYS 1114, 2015; PSCI 1114, 1214, or 1414)
3. Mathematics (MATH 1303, 1513, 1543, 1613, 2013, 2113, 2143, 2215, or 2283)
4. Computer Proficiency Requirement (BIM 1513 or CIS 1003)

Humanities (9 Hours)
1. Humanities, Philosophy, and Lit (ENG 2313, 3893; HUM 2113, 2223, 2313; or PHIL 2113, 2223)
2. Fine Arts (ART 1003, 1103, 2103, 3013, 3083; MUS 1113, 1123, 3133; THTR 1143, 1183, 2183, or 3183)
3. Foreign Language (CHTW 1513; FREN1113; GERM1113; SPAN1113, 1223; ASL 1113; NS 1213)

MAJOR REQUIREMENTS: Communication (42 Semester Hours)

Core Courses (9 semester hours)
COMM 1013 Survey of Communication
COMM 2253 Media and Society
COMM 3113 Communication Theory and Research

Media Studies (30-33 semester hours)
Requires Media Studies Core and an Emphasis Area:

Media Studies Core (15 semester hours)
COMM 2113 Writing for Mass Communication
COMM 4853 First Amendment Studies
Media Production (9 hours, Advisor’s recommendation)
COMM 1153 Desktop Presentations
COMM 2573 Audio Production
COMM 4970 Special Studies
ART 2633 Web Page Design I

Minor Requirements for Media Studies Open Close

Media Studies Minor (24 Semester Hours)

COMM 1013 Survey of Communication
COMM 3113 Communication Theory and Research
COMM 1153 Desktop Presentations
COMM 2113 Writing for Mass Communication I
COMM 2253 Media and Society
COMM 2573 Audio Production
COMM 4853 First Amendment Studies

Three semester hours with consultation of an advisor

Advertising and Public Relations Emphasis Open Close

In the Advertising and Public Relations emphasis, students study strategic communication messaging and campaign implementation to enhance and protect an organization’s brand and reputation. Students learn the keys to building and strengthening relationships and influencing audiences across situations by exploring topics in social media, advertising design, persuasion and influence, public relations campaigns, risk and crisis communication, health communication, and organizational communication. Through project-based learning and case studies, this program will equip students with the confidence and skills needed to be successful in the advertising and public relations industries.

Program Outcomes

Alumni from Southeastern’s Advertising and Public Relations program have joined businesses and organizations in Dallas, Oklahoma City, and Tulsa. Others have joined top graduate programs in media studies or other communication-related graduate programs, while others have pursued law degrees.

Advertising/Public Relations Emphasis (349) (18 Semester Hours)

Required Courses
COMM 2223 Multimedia Journalism
COMM 2583 Principles of Public Relations and
Advertising
COMM 3773 Advertising Copywriting and Design
COMM 3893 Communication Campaigns and Case Studies

Social Influence (3 hours, Advisor’s recommendation)
COMM 3463 Theories of Persuasion
COMM 3543 Argument and Advocacy
COMM 4333 Risk and Crisis
COMM 4443 Communication Criticism
COMM 4893 Advertising Sales

Communications Contexts (3 hours, Advisor’s recommendation)
COMM 3273 Health Communication
COMM 3313 Great Speeches of the Twentieth Century
COMM 3453 Political Communication
COMM 3883 Organizational Communication
COMM 4343 Communication Training and Development
COMM 4970 Special Studies ‚Äď to be determined by instructor
COMM 4940 Communication Internship

Broadcasting Emphasis Open Close

In the Broadcasting emphasis, students study writing and reporting for radio, television, and the internet. They learn media production techniques to be successful in the rapidly changing media environment. Students explore topics in audio and video production, multimedia journalism, social media, and online video production. The broadcasting emphasis equips students with the confidence, critical thinking, and production skills you need to communicate effectively in the fast-paced media environment.

Program Outcomes

Alumni from Southeastern’s Broadcasting program have joined local and regional radio and television stations. Others have joined top graduate programs in media studies or other communication-related graduate programs.

Broadcasting Emphasis (351) (15 Semester Hours)

COMM 2573 Audio Production
COMM 3573 Video Production

Nine elective hours at the broadcast advisor’s
recommendation.

A minimum of two semesters as either a paid staff
member or a volunteer at the campus radio station.

Journalism Emphasis Open Close

In the Journalism emphasis, students study journalism practices including interviewing and research techniques, as well as investigative, feature, and editorial writing. Media Studies students also develop skills in photojournalism. The Journalism emphasis equips students with the real-world, dead-line driven skills needed to successfully contribute to regional and community newsrooms.

Program Outcomes

Alumni from Southeastern’s Journalism program have gone on to work in regional and community newsrooms. Others have joined top graduate programs in media studies or other communication-related graduate programs, while others have pursued law degrees.

Journalism Emphasis (350) (15 Semester Hours)

COMM 2223 Multimedia Journalism
COMM 3223 Editing in Print Media
COMM 3283 Visual Communication

Six elective hours at the print advisor’s recommendation.

A minimum of two semesters as a staff member on the
newspaper and/or yearbook.

Why Media Studies
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