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General Business

Whether you want to work for a non-profit theater, professional sports team, or health care company, a degree in business can help you advance in your chosen career. Organizations of all kinds have a business aspect to them—–they need to market and advertise their products and services, develop operating budgets, and staff their organizations. The General Business major at Southeastern will help prepare you for your career with a broad range of business skills to help you be successful in the workplace.

Program Outcomes

Graduates are seen as generalists in the field of business making them dynamic and adaptable assets to any team. Graduates go on to perform in a wide variety of roles across multiple industries as well as are prime candidates for MBA programs to gain more specialized knowledge.

Why General Business
Degree Requirements Open Close

Major/Minor: General Business
Degree: Bachelor of Business Administration (B.B.A.)
Dept: Management and Marketing
School: John Massey School of Business
Major Code: 105

GENERAL EDUCATION (44 Semester Hours)

Specified General Education Requirements
COMM 2213 Business and Professional Speaking
ECON 2113 Principles of Macroeconomics
MATH 1513 College Algebra or math course with college algebra as a prerequisite

Communications (9 Hours)
1.English (ENG 1113 and ENG 1213)
2.Speech Communication (COMM 2213)

Social and Behavioral Sciences (12 Hours)
1.Political Science (POSC 1513)
2.American History (HIST 1513 or 1523)
3.Social Science (ECON 2113)
4. Mental and Physical Health (KIN 1113 or PSY 1113)

Science and Mathematics (14 Hours)
1.Biological Sciences (BIOL 1114 or 1404)
2.Physical Sciences (CHEM 1004, 1114, 1315; PHYS 1114, 2015; PSCI 1114, 1214, or 1414)
3. Mathematics (MATH 1483, 1513, 1613, 2113, 2143, 2215 or STAT 2153)
4. Computer Proficiency Requirement (BIM 1513 or CIS 1003)

Humanities (9 Hours)
1. Humanities, Philosophy, and Lit (ENG 2313, 3893; HUM 2113, 2223, 2313; or PHIL 2113, 2223)
2. Fine Arts (ART 1003, 1103, 2103, 3013, 3083; MUS 1113, 1123, 3133; THTR 1143, 1183, 2183, or 3183)
3. Foreign Language (CHTW 1513; FREN1113; GERM1113; SPAN1113, 1223; ASL 1113; NS 1213)

MAJOR/MINOR REQUIREMENTS: General Business (67 Semester Hours)

Business Core (43 Semester Hours):
ACCT 2103 Fundamentals of Financial Accounting
ACCT 2203 Fundamentals of Managerial Accounting
BIM 3183 Business Information Management
BLAW 3123 Legal Environment of Business
ECON 2213 Principles of Microeconomics
ENG 3903 Business and Professional Writing
BUS 2633 Business Statistics
BUS 3333 Business Ethics
BUS 4901 Career Development Seminar
FIN 3113 Business Finance
MKT 3233 Principles of Marketing
MNGT 3113 Management and Organizational Behavior
MNGT 3243 Production and Operations Management
MNGT 4443 International Business
MNGT 4633 Business Policy

General Business Major (24 Semester Hours)
MNGT 3343 Small Business Management or MNGT 4663 Entrepreneurship & New Ventures
BUS 4123 International Business & Law
(or any other upper level International Business course)

Plus any 6 courses from ACCT, BUS, FIN, MNGT,
BLAW, or MKT at the 3000+ level with no more than
three from any one prefix. At least one course must be at
the 4000 level. All courses must be approved by your

Graduation GPA Requirement:
The Bachelor of Business Administration program in
General Business requires that students achieve a 2.0
GPA in the business core, AND a 2.0 GPA in the area of
specialization in addition to the University graduation
GPA requirements.

NOTE: All business core classes must be completed
with a grade of C or better.

Minor Requirements Open Close

General Business Minor (18 Hours)

ACCT 2103 Fundamentals of Financial Accounting
MKT 3233 Principles of Marketing
MNGT 3113 Management and Organizational Behavior

Electives (9 hours) chosen from the following:
BUS 1133, ACCT 2203, ECON 2213, and/or any
3000+ ACCT, BLAW, BUS, FIN, MKT or MNGT course