Skip to content

Marketing

The Marketing degree is designed to give students the skills and knowledge necessary to be able to work in virtually any business sector that exists today. Demand for marketing specialists isn’t just growing in the United States; it’s also growing globally. The marketing field covers a broad range of career paths, from the creative to the analytical, and includes advertising, market research, public relations, and more.

Program Outcomes

Graduates from Southeastern’s Marketing program find themselves in careers as data analysts, account executives, PR specialists or choose to pursue further education often in MBA programs.

Why Marketing?
Degree Requirements Open Close

Program: MARKETING
Major: Marketing
Degree: Bachelor of Business Administration (B.B.A.)
Dept: Management and Marketing
School: John Massey School of Business
Major Code: 095

GENERAL EDUCATION (44 Semester Hours)

Communications (9 Hours)
1.English (ENG 1113 and ENG 1213)
2.Speech Communication (COMM 1233 or 2213)

Social and Behavioral Sciences (12 Hours)
1.Political Science (POSC 1513)
2.American History (HIST 1513 or 1523)
3.Social Science (ECON 2113, GEOG 2723, HIST 3513, or SOC 1113)
4. Mental and Physical Health (KIN 1113 or PSY 1113)

Science and Mathematics (14 Hours)
1.Biological Sciences (BIOL 1114 or 1404)
2.Physical Sciences (CHEM 1004, 1114, 1315; PHYS 1114, 2015; PSCI 1114, 1214, or 1414)
3. Mathematics (MATH 1303, 1513, 1543, 1613, 2013, 2113, 2143, 2215, or 2283)
4. Computer Proficiency Requirement (BIM 1513 or CIS 1003)

Humanities (9 Hours)
1. Humanities, Philosophy, and Lit (ENG 2313, 3893; HUM 2113, 2223, 2313; or PHIL 2113, 2223)
2. Fine Arts (ART 1003, 1103, 2103, 3013, 3083; MUS 1113, 1123, 3133; THTR 1143, 1183, 2183, or 3183)
3. Foreign Language (CHTW 1513; FREN1113; GERM1113; SPAN1113, 1223; ASL 1113; NS 1213)

MAJOR REQUIREMENTS: Marketing (49 Semester Hours)

Business Core (28 Semester Hours):
BIM 3183 Business Information Management
BLAW 3123 Legal Environment of Business
ECON 2213 Principles of Microeconomics
ENG 3903 Business and Professional Writing
BUS 2633 Business Statistics
BUS 3333 Business Ethics
BUS 4901 Career Development Seminar
MKT 3233 Principles of Marketing
MNGT 3113 Management and Organizational Behavior
MNGT 4443 International Business

*Marketing Major (15 Semester Hours):
MKT 3633 Consumer Behavior
MKT 4123 International Marketing
MKT 4333 Marketing Research
MKT 4453 Marketing Logistics & Supply Chain Mngt
MKT 4643 Marketing Management

Electives (6 Semester Hours):
Selected in consultation with an advisor

MAJOR/MINOR REQUIREMENTS: Marketing (67 Semester Hours)

Business Core (43 Semester Hours):
ACCT 2103 Fundamentals of Financial Accounting
ACCT 2203 Fundamentals of Managerial Accounting
BIM 3183 Business Information Management
BLAW 3123 Legal Environment of Business
ECON 2213 Principles of Microeconomics
ENG 3903 Business and Professional Writing
BUS 2633 Business Statistics
BUS 3333 Business Ethics
BUS 4901 Career Development Seminar
FIN 3113 Business Finance
MKT 3233 Principles of Marketing
MNGT 3113 Management and Organizational Behavior
MNGT 3243 Production and Operations Management
MNGT 4443 International Business
MNGT 4633 Business Policy

Required (9 Semester Hours):
MKT 3633 Consumer Behavior
MKT 4333 Marketing Research
MKT 4643 Marketing Management

Electives (9 Semester Hours):
MKT 3433 Retailing
MKT 3643 Integrated Marketing Communications
MKT 4123 International Marketing
MKT 4243 Sales and Sales Management
MKT 4653 Contemporary Issues in Marketing

Additional Electives (6 Semester Hours):
Electives may be selected from any upper-level ACCT, BUS, FIN, MNGT or MKT course. At least one must be at the 4000 level.

Graduation GPA Requirement:
The Bachelor of Business Administration program in
Marketing requires that students achieve a 2.0 GPA in
the business core, AND a 2.0 GPA in the area of
specialization in addition to the University graduation
GPA requirements.

NOTE: All business core classes must be completed with a
grade of C or better.
NOTE: Junior level standing is a prerequisite for
enrollment in any 3000 or 4000 level business course

Minor Requirements Open Close

Marketing Minor (18 Hours)

Required (3 hours)
MKT 3233 Principles of Marketing

15 semester hours in Marketing selected in consultation with an advisor.