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2024 Brandathon

Test your competency, collaboration, and creativity skills!
Questions? Email Dr. Eric Kennedy at ekennedy@se.edu
Click here to register for free, registration closes March 15

  • Work with a real company
  • Gain practical experience
  • Show your strategic mind
  • Help a local business
  • Open to any major
  • Strengthen your resume
  • Display your creativity
  • Winners share $600

Brandathon is an exclusive opportunity to work with a real company and the perfect chance to try out a potential career path.

You and your team will have one-on-one time with your client. You will receive feedback from a mentor during your work and an expert jury will judge your solution.

This is not just another project in class, but a unique opportunity to test your competencies, creativity, and collaboration skills on a real company!

Breakfast and lunch provided each day, with a closing reception on day 2.

The winning team of 4 shares a scholarship prize of $600 total, that is $150 each member!

All technology allowed – phones, tablets, pcs, cameras, and so on.

This event is for all students and majors at Southeastern, both undergraduates and graduates. You must be on campus April 2nd and 3rd.

You do not have to be a marketing or business major to take part! Use this as a chance to try something different than your normal studies.

You do not need to recruit others to be part of Brandathon. We will form the groups. This does not mean you won’t have a say in your team. If you want to be in a group with a person or people, mention their names at registration. We cannot promise to align teams as you request, but will try to make it happen. Teams will be made of 4 students.

Presentations will use the multimedia tool of your choice (PowerPoint, Canva, etc). A short written report, 2 pages max, to accompany the presentation.

Please contact Dr. Eric Kennedy at 580-745-2214 to request assistance due to a disability. Accommodations cannot be guaranteed without adequate advance notice.

At this event, you will work with your team and present your solution. you need to participate and be on campus both days.


Tuesday, April 2
9 a.m. – Coffee & Donuts
9:30 a.m. – Welcome & Client Intros
10:30 a.m. – Teams meet their client
11 a.m. – Team and Client Q&A session
Noon – Lunch
1 p.m. onward – Teams work on their case in their team room, 45 minute meeting with JMSB faculty mentor, Dr. Kennedy on-site to help teams

Wednesday, April 3
9 a.m. – Coffee & Donuts
9:30 a.m. – Teams work on cases, including a 30-minute JMSB faculty mentor meeting, Dr. Kennedy on-site to help teams
Noon – Lunch
1 p.m. – Elimination presentations begin, rounds of presentations continuing until the final round and winners announced
6 p.m. – Closing Reception

Space is Limited! Click here to register now!

Teams can break day 1 after mentor meeting as they see fit