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Textbook case

October 17, 2019

DURANT, Okla. – Southeastern Oklahoma State University business professors Dr. Martin Bressler, Dr. Robert Stevens, and Dr. Lawrence Silver are the authors of two new textbooks by Academic Media Solutions. Strategic Management Essentials: Concepts and Cases, provides concise coverage of key strategic management concepts, including strategic planning, implementation, and control. The other textbook is entitled Strategic Management and Entrepreneurial Cases.Bressler is the John Massey Endowed Chair in Entrepreneurship, Stevens is the John Massey Professor of Business,  and Silver is the John Massey Endowed Chair in Marketing.